We are professionals in the field of branding. Our range of competences includes branding identity development and corporate design as well as conception and realisation of new media projects.
Our process for developing brands:
Phase 1 – Analysis
Focus, commitment and insight are the key to success.
- Reviewing available market and consumer data
- Conducting ad hoc research if necessary
- Evaluating the brand, the source of business and the emotional world of the consumers
Phase 2 – Strategy
Discovery, simplicity and clarity take your company to new places.
- Developing a brand strategy based on the conclusions of the analysis phase
- Considering trends and social/societal changes
- Agreeing upon a creative brief
Phase 3 – Design
Strategic imagination, design excellence and experience bring meaning to form.
- Designing brand identity/touchpoints
- Visualising the future by means of dummy applications
- Presenting the visual strategy
- Agreeing upon direction to be taken
Phase 4 – Creation
Refinement, development and attention to detail will finalise the design process.
- Inputs, corrections and finalisation of design
- Initiating trademark protection (if needed)
- Prioritising and designing touchpoints
- Production
Phase 5 – Manage
Organisation, strategic focus and advanced planning will help to launch and maintain your new brand identity or products.
- Developing and planning launch strategy
- Internal launch
- External launch
- Developing standards and guidelines
- Nurturing the brand identity