Bikini & Snow retail swim- and skiwear. Originally they traded under the name “Balletto” where mainly dance garments were sold. With the reorientation of the product range the image was revamped. The implementation of the new look and feel is introduced successive.
The logo places emphasis on summer and winter by mirroring the “B”. Despite the contradictions, the logo comes together through the overlapping “S”, resulting in a compact and interestingly united visual element.
The image concept again depicts the contrasting seasons and place emphasis on the elementary associations of summer and winter. The product itself is subtly depicted by means of illustrations, which in return, allow the consumer to complete the outfit (colour, pattern etc.).